Content creation has become the new word of this year, that has been exploited endlessly thanks to COVID-19. Every where, on Instagram, YouTube, Facebook, Whatsapp or even an SMS, its all about creating high quality content that has us asking for more.My innocent google searches about SEO and backlinks also have started rendering sponsored ads about content creation. It is another epidemic in the making.
The recent ban on Tik-Tok has made all of us rethink about how we market our content. It has been a boon for creators from smaller towns and cities to become influencers. They also find many takers eventually, however in an unprecedented situation like this, it can be distressing to not be able to have a medium at all. The political scenario today is sensitive and banning Tik – Tok may not be a long term solution. It works though, in the current scenario, where we need to maintain solidarity with our soil. May be its also time to think as consumers, how we want our content in the future. Do we want to put a little effort in reading or just endless videos and gifs that wire the brain to become a piece of mulch. Over time and after endless hours of being on SM, I have no feeling left at all. All it makes me feel is dehydrated. Its a crazy vicious circle, but one needs to step out of it unlike Abhimanyu.
The Tik-Tok ban has brought the classic hare-tortoise tale to the front. It seems the old adage never dies. As a blogger, who is still learning the ropes of it, I feel a little grounded by the happenings around me. Bloggers are the tortoise in the race of content creation, with highest preference given to the hares – Influencers and Youtubers. We may argue about this not being a race or a debate to be won, but there is an economics involved in this. A lot of careers in the millennial generation have been made, owing to these platforms. But there is no denying the fact that bloggers have been old players. Perhaps as consumers we might want to turn back to them and give them the deserved credit.
Next time I meet a friend from a Whatsapp group, and tell her I am a blogger by profession, I hope she does not make a disgruntled face. Hopefully she will look at me with some love even if a tad lesser than an IG star.
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